[hen-ui-dynamic-experience placement=”aboveTheFold” /] [hen-ui-text variant=”b4″]Marketing is not a new concept. Established companies like Nike and Apple have been using it to reach their consumers for decades.[/hen-ui-text] [hen-ui-text variant=”b4″]But the rules for marketing are constantly changing. There are more ways to market now than ever, from influencers on social media platforms to short-form video content that supports a brand’s values.[/hen-ui-text] [hen-ui-text variant=”b4″]Fittingly, the demand for marketers is on the rise. [hen-ui-link href=”https://data.bls.gov/projections/occupationProj” target=”_blank”]The Bureau of Labor Statistics[/hen-ui-link] (BLS) projects a 13% increase in roles for market research analysts and marketing specialists from 2022-2032.[/hen-ui-text] [hen-ui-text variant=”b4″]The entry-level education for many of these roles is a bachelor’s degree in marketing. An online marketing degree may be preferable for those looking to earn a degree while continuing to work.[/hen-ui-text] [hen-ui-text variant=”b4″]Explore the rest of this page to find out more about online marketing degrees, how much they cost and your earning potential after graduation.[/hen-ui-text] [hen-ui-dynamic-experience placement=”editorialListings” /] [hen-ui-heading variant=”h2″]Top Online Bachelor’s in Marketing Programs[/hen-ui-heading] [hen-ui-accordion variant=”no-background” theme=”primary”] [hen-ui-accordion-item title=”How We Chose These Schools”] [hen-ui-text-stack gap=”sm”] [hen-ui-text variant=”b4″]At TheBestSchools, we pride ourselves on our proprietary ranking methodology to help prospective students like you find the best fit. Our ranking system uses official government data to present schools without bias, taking into account key factors like academic quality, online offerings, and affordability.[/hen-ui-text] [hen-ui-text variant=”b4″]Learn more about how our formula works on [hen-ui-link href=”/rankings/ranking-methodology/”]our ranking methodology page[/hen-ui-link].[/hen-ui-text] [/hen-ui-text-stack] [/hen-ui-accordion-item] [/hen-ui-accordion] [hen-ui-heading variant=”h3″]Accreditation[/hen-ui-heading] [hen-ui-text variant=”b4″]Some marketing programs hold programmatic accreditation. The bodies that accredit marketing programs are often the Accreditation Council for Business Schools and Programs (ACBSP), the Association to Advance Collegiate Schools of Business (AACSB), or the International Accreditation Council for Business Education (IACBE).[/hen-ui-text] [hen-ui-text variant=”b4″]All of the schools in our ranking meet our methodology requirements. Beyond that, some schools in our ranked list have programmatic accreditation from one of the bodies listed above.[/hen-ui-text] [hen-ui-heading variant=”h2″]What Is a Bachelor’s in Marketing Degree?[/hen-ui-heading] [hen-ui-text variant=”b4″]An online bachelor’s in marketing degree provides knowledge and skills for the marketing field in an online format. The curriculum is usually comprehensive, covering principles and practices of marketing. Key areas of study include market research, consumer behavior and business. Graduates of these programs qualify for entry-level [hen-ui-link href=”/degrees/marketing-degree/”]marketing positions[/hen-ui-link].[/hen-ui-text] [hen-ui-text variant=”b4″]There are several types of online marketing degrees at the undergraduate level. The most popular are:[/hen-ui-text] [hen-ui-list variant=”unordered” bullet-style=”bullet”] [hen-ui-list-item][hen-ui-text variant=”b4″]A bachelor of science (BS) in marketing is a specialized and in-depth study of marketing concepts and strategies.[/hen-ui-text][/hen-ui-list-item] [hen-ui-list-item][hen-ui-text variant=”b4″]A bachelor of business administration (BBA) in marketing provides a broader business education with a concentration on marketing.[/hen-ui-text][/hen-ui-list-item] [hen-ui-list-item][hen-ui-text variant=”b4″]A bachelor of science in business administration (BSBA) in marketing combines business administration principles with marketing strategies.[/hen-ui-text][/hen-ui-list-item] [/hen-ui-list] [hen-ui-article-card title=”What is an online masters in marketing?” href=”/rankings/masters/best-online-masters-marketing/” size=”compact” border=”stroke”][/hen-ui-article-card] [hen-ui-heading variant=”h2″]What Will You Learn in a Bachelor’s in Marketing Program?[/hen-ui-heading] [hen-ui-card variant=”background-white” border=”stroke” rounded=”lg” padding=”lg”] [hen-ui-card-content] [hen-ui-heading variant=”h3″]Digital and Social Media Marketing[/hen-ui-heading] [hen-ui-text variant=”b4″]Digital and social media marketing courses teach students about applying marketing principles to digital technologies. These courses cover leveraging social media platforms, creating engaging content and establishing a brand presence. Courses may also cover search engine optimization (SEO), email marketing, analytics tools and other ways to reach a target audience.[/hen-ui-text] [/hen-ui-card-content] [/hen-ui-card] [hen-ui-card variant=”background-white” border=”stroke” rounded=”lg” padding=”lg”] [hen-ui-card-content] [hen-ui-heading variant=”h3″]Global Marketing[/hen-ui-heading] [hen-ui-text variant=”b4″]Global marketing involves promoting and selling products or services for a global economy. These courses often provide an international perspective on advertising and marketing. Students also learn to adapt to cultural differences, market trends and regional preferences.[/hen-ui-text] [/hen-ui-card-content] [/hen-ui-card] [hen-ui-card variant=”background-white” border=”stroke” rounded=”lg” padding=”lg”] [hen-ui-card-content] [hen-ui-heading variant=”h3″]Branding and Advertising Strategies[/hen-ui-heading] [hen-ui-text variant=”b4″]Branding and advertising are key to creating a strong market presence. These courses cover how to make an advertising campaign, develop brand strategies and manage a brand’s value. They also explore various advertising mediums and which are most helpful based on their marketing objectives.[/hen-ui-text] [/hen-ui-card-content] [/hen-ui-card] [hen-ui-card variant=”background-white” border=”stroke” rounded=”lg” padding=”lg”] [hen-ui-card-content] [hen-ui-heading variant=”h3″]Market Research and Analysis[/hen-ui-heading] [hen-ui-text variant=”b4″]Market research and analysis helps organizations identify customer needs and market trends. These courses teach students how to design, conduct and analyze market research. They also may cover how to use research data to make informed marketing decisions, identify target markets, and predict market trends.[/hen-ui-text] [/hen-ui-card-content] [/hen-ui-card] [hen-ui-card variant=”background-white” border=”stroke” rounded=”lg” padding=”lg”] [hen-ui-card-content] [hen-ui-heading variant=”h3″]Consumer Behavior and Insights[/hen-ui-heading] [hen-ui-text variant=”b4″]Understanding consumer behavior is crucial for marketing. These courses explore the psychological, social, and cultural factors that influence consumer behavior. Marketers can leverage these insights to develop strategies that reach their target audience.[/hen-ui-text] [/hen-ui-card-content] [/hen-ui-card] [hen-ui-card variant=”background-white” border=”stroke” rounded=”lg” padding=”lg”] [hen-ui-card-content] [hen-ui-heading variant=”h3″]Branding and Advertising Strategies[/hen-ui-heading] [hen-ui-text variant=”b4″]Branding and advertising are key to creating a strong market presence. The courses cover how to make an advertising campaign, develop brand strategies and manage a brand’s value. They also explore various advertising mediums and which are most helpful based on their marketing objectives.[/hen-ui-text] [/hen-ui-card-content] [/hen-ui-card] [hen-ui-heading variant=”h2″]Admission Requirements for Online Marketing Degree Programs[/hen-ui-heading] [hen-ui-text variant=”b4″]Admission requirements for online marketing degree programs vary. They typically require a high school diploma or equivalent and official transcripts from all [hen-ui-link href=”/rankings/associates/best-online-associate-marketing/”]previously attended institutions[/hen-ui-link]. Additional requirements may include a minimum GPA, standardized test scores or specific prerequisite courses.[/hen-ui-text] [hen-ui-text variant=”b4″]Many online programs have technology requirements. Online students typically need a desktop computer or laptop, a working webcam and microphone, and a reliable internet connection.[/hen-ui-text] [hen-ui-heading variant=”h2″]What Can You Do With a Bachelor’s in Marketing?[/hen-ui-heading] [hen-ui-text variant=”b4″]An online marketing degree opens up numerous career paths. Marketing is an extremely valuable business tool across many industries, so the opportunities are vast. Some popular career paths for marketing students include:[/hen-ui-text] [hen-ui-list variant=”unordered” bullet-style=”bullet”] [hen-ui-list-item][hen-ui-text variant=”b4″][hen-ui-link href=”/careers/career-guide/marketing-manager/”]Marketing manager[/hen-ui-link][/hen-ui-text][/hen-ui-list-item] [hen-ui-list-item][hen-ui-text variant=”b4″]Brand manager[/hen-ui-text][/hen-ui-list-item] [hen-ui-list-item][hen-ui-text variant=”b4″]Market research analyst[/hen-ui-text][/hen-ui-list-item] [hen-ui-list-item][hen-ui-text variant=”b4″]Digital marketing specialist[/hen-ui-text][/hen-ui-list-item] [hen-ui-list-item][hen-ui-text variant=”b4″]Advertising manager[/hen-ui-text][/hen-ui-list-item] [/hen-ui-list] [hen-ui-text variant=”b4″]You could also find yourself working in roles that leverage different parts of a marketing education. For example, skills in creativity, strategic thinking and delivering measurable results can be useful for media planners, public relations specialists and sales representatives.[/hen-ui-text] [hen-ui-heading variant=”h2″]How Much Does an Online Bachelor’s in Marketing Cost?[/hen-ui-heading] [hen-ui-text variant=”b4″]The average online bachelor’s in marketing student pays $10,476 in annual tuition and fees. It’s slightly less than the average for all other fields of study, $10,903, according to the National Center for Education Statistics.[/hen-ui-text] [hen-ui-text variant=”b4″]The cost of an online bachelor’s in marketing program can vary based on various factors. They include the type of school (public or private), location and if you are an in-state or out-of-state student.[/hen-ui-text] [hen-ui-heading variant=”h2″]What Is the Job Outlook for an Online Marketing Degree?[/hen-ui-heading] [hen-ui-text variant=”b4″]The salaries for marketing roles can vary, but the job outlook is favorable.[/hen-ui-text] [hen-ui-text variant=”b4″]According to the BLS, marketing managers earned a [hen-ui-link href=”https://www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm#tab-5″ target=”_blank”]median annual wage of $140,040[/hen-ui-link] as of May 2022. Advertising and promotions managers earned $127,830. The BLS projects these roles to grow by 6% from 2022-2032, faster than the average for all occupations.[/hen-ui-text] [hen-ui-table] [hen-ui-table-caption]Median Annual Salaries for Marketing Roles[/hen-ui-table-caption] [hen-ui-table-header] [hen-ui-table-row] [hen-ui-table-head scope=”col”]Job[/hen-ui-table-head] [hen-ui-table-head scope=”col”]Median Annual Salary (May 2022)[/hen-ui-table-head] [/hen-ui-table-row] [/hen-ui-table-header] [hen-ui-table-body] [hen-ui-table-row] [hen-ui-table-cell data-title=”Job”]Marketing manager[/hen-ui-table-cell] [hen-ui-table-cell data-title=”Median Annual Salary (May 2022)”]$140,040[/hen-ui-table-cell] [/hen-ui-table-row] [hen-ui-table-row] [hen-ui-table-cell data-title=”Job”]Advertising and promotions managers[/hen-ui-table-cell] [hen-ui-table-cell data-title=”Median Annual Salary (May 2022)”]$127,830[/hen-ui-table-cell] [/hen-ui-table-row] [hen-ui-table-row] [hen-ui-table-cell data-title=”Job”]Marketing research analysts and marketing specialists[/hen-ui-table-cell] [hen-ui-table-cell data-title=”Median Annual Salary (May 2022)”]$68,230[/hen-ui-table-cell] [/hen-ui-table-row] [/hen-ui-table-body] [/hen-ui-table] [hen-ui-text variant=”b4″]Market research analysts and marketing specialists earned $68,230, BLS data shows. The BLS projects a 13% increase over the next decade for advertising analysts, market research analysts, market research specialists, marketing consultants, and search marketing strategists.[/hen-ui-text] [hen-ui-text variant=”b4″]However, these figures are just averages, and actual salaries can be higher or lower. Factors that influence salaries include the specific role, industry, location and level of experience.[/hen-ui-text] [hen-ui-heading variant=”h2″]Frequently Asked Questions About Online Marketing Degrees[/hen-ui-heading] [hen-ui-heading variant=”h3″]Which degree is best for marketing?[/hen-ui-heading] [hen-ui-text variant=”b4″]The best degree for marketing depends on your career goals and interests. A bachelor of arts (BA) or BS in marketing applies to most entry-level positions. A BBA or BSBA in marketing offer broader business perspectives. For higher-level roles, such as managerial executive, a [hen-ui-link href=”/degrees/mba/mba-specializations/mba-specializations/marketing/”]master’s in marketing[/hen-ui-link] is often advantageous.[/hen-ui-text] [hen-ui-heading variant=”h3″]Are online marketing degrees worth it?[/hen-ui-heading] [hen-ui-text variant=”b4″]A marketing degree can be valuable for several reasons. They qualify graduates for careers in marketing, advertising, sales, market research, public relations and more. Median annual salaries for manager-level marketing roles are more than $138,000, while specialist and analyst roles are above $68,000. Marketing roles are also in-demand.[/hen-ui-text] [hen-ui-heading variant=”h3″]How long does it take to get an online marketing degree?[/hen-ui-heading] [hen-ui-text variant=”b4″]Most traditional and online bachelor’s in marketing degrees comprise 120 credits and take about four years to complete. The timeline often depends on if you are a full-time or part-time student. Some accelerated programs may reduce the time to complete a bachelor’s degree, sometimes in 2-3 years.[/hen-ui-text] [hen-ui-section-header title=”Popular with our students.” /] [hen-ui-article-row variant=”2-col” ids=”970,1538,905″][/hen-ui-article-row]