[hen-ui-dynamic-experience placement=”aboveTheFold” /] [hen-ui-text variant=”b4″]With a master’s degree in marketing, you can pursue various career opportunities in the field such as sales, advertising, and public relations. Professionals with a master’s degree in marketing often advance into management positions more quickly than bachelor’s degree-holders.[/hen-ui-text] [hen-ui-text variant=”b4″]After earning a graduate degree in marketing, you can become a social media manager, sales manager, and market research analyst. Many programs offer concentrations in areas such as digital marketing and data analysis to help you build a clear pathway into some of these roles upon graduation.[/hen-ui-text] [hen-ui-text variant=”b4″]Keep reading to explore the best online master’s in marketing programs and learn how you can advance your career with a graduate degree.[/hen-ui-text] [hen-ui-dynamic-experience placement=”editorialListings” /] [hen-ui-heading variant=”h2″]Best Online Master’s in Marketing Degrees[/hen-ui-heading] [hen-ui-accordion variant=”no-background”] [hen-ui-accordion-item title=”How We Chose These Schools”] [hen-ui-text-stack gap=”sm”] [hen-ui-text variant=”b4″]At TheBestSchools, we use trusted data from the U.S. Department of Education to evaluate schools without bias. Our ranking methodology helps prospective students from various backgrounds find the best fit. We consider key factors like academic quality, online offerings, and affordability so every type of student can find the best fit for them.[/hen-ui-text] [hen-ui-text variant=”b4″]This list has been updated for 2024. Learn more about how our formula works on [hen-ui-link href=”/rankings/ranking-methodology/”]our ranking methodology page[/hen-ui-link].[/hen-ui-text] [/hen-ui-text-stack] [/hen-ui-accordion-item] [/hen-ui-accordion] [hen-ui-heading variant=”h2″]Why Get an Online Master’s in Marketing Degree?[/hen-ui-heading] [hen-ui-text variant=”b4″]Graduates with an online master’s degree in marketing often benefit from increased career options. A master’s degree in marketing can qualify you for [hen-ui-link href=”/careers/highest-paying/highest-paying-careers-masters-degree/”]high-earning positions[/hen-ui-link] and leadership roles.[/hen-ui-text] [hen-ui-text variant=”b4″]Earning potential for professionals with a [hen-ui-link href=”/degrees/marketing-degree/”]marketing degree[/hen-ui-link] varies by position and experience. According to May 2024 data from the BLS, [hen-ui-link href=”https://www.bls.gov/ooh/business-and-financial/market-research-analysts.htm/” target=”_blank”]market research analysts[/hen-ui-link] earn a median salary of $76,950 per year. [hen-ui-link href=”/careers/career-guide/marketing-manager/”]Marketing managers[/hen-ui-link], on the other hand, earn a median annual salary of $161,030.[/hen-ui-text] [hen-ui-text variant=”b4″]Many schools [hen-ui-link href=”/resources/accreditation/”]offer accredited[/hen-ui-link] marketing master’s degrees online. Online graduate programs provide flexible scheduling options, which can benefit working professionals. Additionally, you can save money on transportation and housing costs.[/hen-ui-text] [hen-ui-heading variant=”h2″]How Much Does a Marketing Degree Cost?[/hen-ui-heading] [hen-ui-text variant=”b4″]The average in-state cost of graduate tuition and fees at public colleges and universities was $11,827 in the 2023-24 academic year, according to the [hen-ui-link href=”https://nces.ed.gov/ipeds/trendgenerator/app/answer/13/207″]National Center for Education Statistics[/hen-ui-link].[/hen-ui-text] [hen-ui-text variant=”b4″]In an online master’s in marketing program, you can save money on commuting or relocating. You can also continue earning an income by working during the day and completing coursework in the evenings.[/hen-ui-text] [hen-ui-text variant=”b4″]Before pursuing an online marketing master’s degree, you should also consider costs associated with in-person components such as internships or any on-campus requirements.[/hen-ui-text] [hen-ui-heading variant=”h2″]Courses in a Master’s in Marketing Program[/hen-ui-heading] [hen-ui-text variant=”b4″]In an online master’s degree in marketing program, you learn how to analyze data, increase public interest, and communicate effectively. You may take specialized classes based on your interests. Marketing programs may emphasize an area such as management, digital marketing, or analytics.[/hen-ui-text] [hen-ui-text variant=”b4″]Classes vary by program and [hen-ui-link href=”https://thebestschools.org/degrees/mba/mba-specializations/”]specialization track[/hen-ui-link], but you can expect to take the following courses during an online master’s in marketing degree:[/hen-ui-text] [hen-ui-list variant=”unordered” bullet-style=”bullet”] [hen-ui-list-item][hen-ui-text variant=”b4″]Consumer Behavior: This class explores the cognitive and behavioral bases of consumers’ buying decisions. You examine the decision-making process in relation to products and services. This knowledge helps marketing directors and managers make decisions about promotions, campaigns, and marketing strategies.[/hen-ui-text][/hen-ui-list-item] [hen-ui-list-item][hen-ui-text variant=”b4″]Marketing Research and Analytics: In this course, you learn about marketing research methods and how identify market problems and opportunities. You also learn how to generate and evaluate marketing decisions. You can use these skills to help you make strategy decisions in various marketing careers.[/hen-ui-text][/hen-ui-list-item] [hen-ui-list-item][hen-ui-text variant=”b4″]Digital and Direct Marketing: This course emphasizes the importance of [hen-ui-link href=”/rankings/bachelors/best-online-bachelors-marketing/”]digital marketing[/hen-ui-link] through platforms such as social media. You learn how to assess customer needs and develop full marketing packages. You can use these skills to help brands and companies grow.[/hen-ui-text][/hen-ui-list-item] [/hen-ui-list] [hen-ui-heading variant=”h2″]Marketing Specializations[/hen-ui-heading] [hen-ui-text variant=”b4″]Many marketing master’s degrees feature specializations, also called concentrations and tracks. You should consider your career goals to select a program with a relevant specialization option.[/hen-ui-text] [hen-ui-text variant=”b4″]If your master’s in marketing program doesn’t offer specialization options, you can explore a marketing subfield through elective coursework. You can also look for MBA programs with marketing specializations. The following list highlights specializations common to master’s degrees in marketing. Available concentrations vary by program.[/hen-ui-text] [hen-ui-list variant=”unordered” bullet-style=”bullet”] [hen-ui-list-item][hen-ui-heading variant=”h4″ class=”text-5xl”]Market Research and Analytics[/hen-ui-heading] This specialization emphasizes research and data analysis. You learn how to analyze data to produce effective marketing strategies for companies and products. After earning an online master’s degree in marketing with this specialization, you can become a market analyst, marketing director, and survey researcher.[/hen-ui-list-item] [hen-ui-list-item][hen-ui-heading variant=”h4″ class=”text-5xl”]Digital Marketing[/hen-ui-heading] In this subfield, you explore topics including social media, search engine optimization, and email campaigns. You learn how to optimize campaigns and marketing strategies using online marketing analytics. You can pursue management careers in social media marketing and digital marketing.[/hen-ui-list-item] [hen-ui-list-item][hen-ui-heading variant=”h4″ class=”text-5xl”]Public Relations[/hen-ui-heading] The public relations field involves marketing that does not require payment. You learn how to generate interest in a person, company, or organization without paid advertising. You also learn how to develop press releases, write speeches, and interact with the press. This specialization prepares you for a career as a public relations specialist.[/hen-ui-list-item] [/hen-ui-list] [hen-ui-heading variant=”h2″]How Much Do Marketing Majors Make?[/hen-ui-heading] [hen-ui-text variant=”b4″]With a master’s degree in marketing, you can pursue leadership roles in advertising, media and communication, and sales. Common positions in the field include marketing director; survey researcher; and advertising, promotions, and marketing manager.[/hen-ui-text] [hen-ui-text variant=”b4″]Marketing directors earn an average salary of $101,310 per year according to May 2025 [hen-ui-link href=”https://www.payscale.com/research/US/Job=Marketing_Director/Salary?loggedIn/” target=”_blank”]Payscale data[/hen-ui-link]. The BLS reports advertising, promotions, and marketing managers earn a median annual salary of $159,660. A master’s degree in the field can help you obtain promotions and higher pay.[/hen-ui-text] [hen-ui-text variant=”b4″]According to 2024 BLS data, [hen-ui-link href=”https://www.bls.gov/ooh/business-and-financial/market-research-analysts.htm/” target=”_blank”]market research analysts[/hen-ui-link] and [hen-ui-link href=”https://www.bls.gov/ooh/life-physical-and-social-science/survey-researchers.htm” target=”_blank”]survey researchers[/hen-ui-link] earned median annual salaries of about $77,000 and $63,000, respectively. While bachelor’s degree-holders can qualify for these roles, a master’s degree can make you more competitive for management positions, promotions and raises.[/hen-ui-text] [hen-ui-heading variant=”h2″]Marketing Careers and Salary Outlook[/hen-ui-heading] [hen-ui-text variant=”b4″]A master’s degree in marketing can lead to occupations in several fields. Companies, nonprofits, and government agencies need marketing professionals. In your marketing role, you may promote products and services, or even individuals, such as politicians and musicians.[/hen-ui-text] [hen-ui-accordion variant=”no-background” theme=”primary”] [hen-ui-accordion-item title=”Market Research Analyst”] [hen-ui-text-stack gap=”sm”] [hen-ui-text variant=”b3″ class=”font-semibold”]Median Salary: $76,950[/hen-ui-text] [hen-ui-text variant=”b4″]These analysts study market conditions and data to examine the potential sales of a product or service. They may pitch and design marketing campaigns and measure campaigns’ effectiveness. Research analysts can work in an office or remotely.[/hen-ui-text] [hen-ui-text variant=”b4″]Projected Growth Rate (2023-2033): [hen-ui-link href=”https://www.bls.gov/ooh/business-and-financial/market-research-analysts.htm/” target=”_blank”]+8%[/hen-ui-link][/hen-ui-text] [/hen-ui-text-stack] [/hen-ui-accordion-item] [hen-ui-accordion-item title=”Advertising, Promotions, and Marketing Manager”] [hen-ui-text-stack gap=”sm”] [hen-ui-text variant=”b3″ class=”font-semibold”]Median Salary: $159,660[/hen-ui-text] [hen-ui-text variant=”b4″]These managers work with colleagues to plan advertising campaigns and generate interest in services and products. They may plan promotions such as sales, giveaways, and contests. Most marketing managers work in office settings. Many types of companies and organizations hire these professionals.[/hen-ui-text] [hen-ui-text variant=”b4″]Projected Growth Rate (2023-2033): [hen-ui-link href=”https://www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm/” target=”_blank”]+8%[/hen-ui-link][/hen-ui-text] [/hen-ui-text-stack] [/hen-ui-accordion-item] [hen-ui-accordion-item title=”Survey Researcher”] [hen-ui-text-stack gap=”sm”] [hen-ui-text variant=”b3″ class=”font-semibold”]Median Salary: $63,380[/hen-ui-text] [hen-ui-text variant=”b4″]Survey researchers often work for research firms, nonprofits, and corporations. These professionals design and conduct surveys and analyze data. They may coordinate surveyors, test surveys’ efficacy, and summarize data. These researchers can work in various fields and settings.[/hen-ui-text] [hen-ui-text variant=”b4″]Projected Growth Rate (2023-2033): [hen-ui-link href=”https://www.bls.gov/ooh/life-physical-and-social-science/survey-researchers.htm” target=”_blank”]0%[/hen-ui-link][/hen-ui-text] [/hen-ui-text-stack] [/hen-ui-accordion-item] [/hen-ui-accordion] [hen-ui-heading variant=”h2″]Frequently Asked Questions About Master’s Degrees in Marketing[/hen-ui-heading] [hen-ui-heading variant=”h3″]What jobs can you get with a master’s in marketing?[/hen-ui-heading] [hen-ui-text variant=”b4″]Many graduates with a master’s degree in marketing pursue roles in advertising, promotions, and marketing management. Graduates are often well-prepared and qualified for leadership and strategic positions across these fields. Other common career paths include marketing director, survey researcher, and market research analyst.[/hen-ui-text] [hen-ui-heading variant=”h3″]How long does it take to get a master’s in marketing?[/hen-ui-heading] [hen-ui-text variant=”b4″]Most online master’s degrees in marketing require 30-34 credits. Full-time students typically graduate in two years. Some programs offer accelerated tracks.[/hen-ui-text] [hen-ui-heading variant=”h3″]What are the highest-paying marketing jobs?[/hen-ui-heading] [hen-ui-text variant=”b4″]According to the [hen-ui-link href=”https://www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm/” target=”_blank”]Bureau of Labor Statistics[/hen-ui-link] (BLS), advertising, promotions, and marketing managers earn a median salary of $159,660 per year.[/hen-ui-text] [hen-ui-section-header title=”Popular with our students.” /] [hen-ui-article-row variant=”2-col” ids=”970,1538,905″][/hen-ui-article-row]